noname concept
Building the eCommerce presence for NoName Concept Store
noname concept
Building the eCommerce presence for NoName Concept Store
noname concept
Building the eCommerce presence for NoName Concept Store
About
NoName Concept Store, a boutique curating designer pieces from across the globe, wanted to establish a distinctive brand identity and launch a digital storefront to expand reach beyond their physical location in Tbilisi, Georgia. I created the brand strategy and eCommerce experience from the ground up - ensuring the online store reflected the brand’s sophistication while optimising for sales and visibility.
My role:
eCommerce Strategy & Design
Tools used:
Figma · Miro · Hotjar · UsabilityHub · Shopify
NoName Concept Store, a boutique curating designer pieces from across the globe, wanted to establish a distinctive brand identity and launch a digital storefront to expand reach beyond their physical location in Tbilisi, Georgia. I created the brand strategy and eCommerce experience from the ground up - ensuring the online store reflected the brand’s sophistication while optimising for sales and visibility.
eCommerce Strategy & Design
Figma · Hotjar · UsabilityHub · Shopify
About
NoName Concept Store, a boutique curating designer pieces from across the globe, wanted to establish a distinctive brand identity and launch a digital storefront to expand reach beyond their physical location in Tbilisi, Georgia. I created the brand strategy and eCommerce experience from the ground up - ensuring the online store reflected the brand’s sophistication while optimising for sales and visibility.
My role:
eCommerce Strategy & Design
Tools used:
Figma · Miro · Hotjar · UsabilityHub · Shopify
Approach
Starting with market research and competitor benchmarking, I defined the brand positioning and built a user journey tailored to high-intent shoppers. This included managing 100+ product uploads, writing and optimising content, and structuring the site for SEO and conversion. I developed and tested wireframes, created a UI library, and oversaw the full website build for both web and mobile. The result was a seamless shopping experience that boosted in-store visibility and strengthened the store’s overall market presence.
Approach
Starting with market research and competitor benchmarking, I defined the brand positioning and built a user journey tailored to high-intent shoppers. This included managing 100+ product uploads, writing and optimising content, and structuring the site for SEO and conversion. I developed and tested wireframes, created a UI library, and oversaw the full website build for both web and mobile. The result was a seamless shopping experience that boosted in-store visibility and strengthened the store’s overall market presence.
Approach
Starting with market research and competitor benchmarking, I defined the brand positioning and built a user journey tailored to high-intent shoppers. This included managing 100+ product uploads, writing and optimising content, and structuring the site for SEO and conversion. I developed and tested wireframes, created a UI library, and oversaw the full website build for both web and mobile. The result was a seamless shopping experience that boosted in-store visibility and strengthened the store’s overall market presence.
