I come from Tbilisi, Georgia - a land of breathtaking mountains, generous people, and a spirit shaped by resilience. Growing up amid ongoing tensions and a generational fight for peace, I learned the value of using your voice and listening deeply to others’ stories.
From standing before Parliament with protest signs to sharing ideas in boardrooms, that early belief in connection and advocacy now drives my approach to brand storytelling: understanding people’s needs, amplifying their voices, and creating experiences that truly resonate.
Home
moving
In 2013, a summer program at UCL in London sparked my ambition to live and study abroad. Two years later, at 17, I moved to England — navigating cultural shifts, building independence, and learning how to adapt quickly to new environments.
After completing my A levels in sociology, media, and business, I moved to Amsterdam to pursue my bachelor’s and master’s degrees in human behavioural science. Each step of that journey taught me how to thrive in diverse, fast-paced settings - a mindset I now bring to every project I work with.
Career
I’ve built my career at the intersection of creativity, strategy, and data - translating behavioural insights into digital content and brand experiences that drive performance. From high-volume content rollouts for global campaigns to optimising site operations for smoother consumer journeys, my focus is always on creating work that inspires, engages, and delivers measurable results.
With experiences across agencies, in-house brand teams, and freelance projects, I’ve partnered with product, creative, and analytics teams to turn complex concepts into intuitive, user-focused solutions. My grounding in human behavioural science keeps every decision rooted in evidence, ensuring that content isn’t just visually compelling, but strategically aligned and delivered with business goals.
