I come from Tbilisi, Georgia - a land of breathtaking mountains and generous people. But it’s also a country defined by ongoing tensions and a generational fight for peace.
Throughout my early years, I stood before the Parliament for countless days, holding protest signs with my peers, advocating for our rights, freedom, and social justice. Those experiences shaped my worldview, instilling in me a deep belief in the power of speaking out and truly listening to others’ stories.
Home
moving
In 2013, I made my first trip to UCL in London, spending the summer studying there. That experience sparked a fire in me to move abroad, and I dedicated the next two years to making that dream a reality.
At 17, I moved to England, facing daily cultural shocks but gaining invaluable lessons in return. Those two years became pivotal for my personal growth—not only overcoming the typical challenges of teenage life but also embracing full independence and responsibility. After completing my A levels in sociology, media, and business, I pursued my bachelor's and master's degrees in Amsterdam, where I'm still building the life I envision every day.
Career
I’m on an ongoing journey of blending creativity with strategic insight to enhance digital experiences. My career has been a dynamic fusion of visual design and strategic thinking, transforming complex concepts into intuitive, user-centred solutions.
With four years of experience across agencies, in-house studios, and freelance projects, I've refined my ability to tackle intricate problems and deliver impactful results. My deep dive into behavioural research has enriched my understanding of user needs and preferences, guiding me to create designs that are both innovative and strategically aligned. This commitment to evidence-based design drives me to craft solutions that are not only effective but also visually compelling.
