aion
Quantitative research for Aion, a new kind of bank powered by AI.
aion
Quantitative research for Aion, a new kind of bank powered by AI.
aion
Quantitative research for a new kind of bank, empowered by a.i.
About
Aion Bank wanted to test whether personalised messaging - paired with its signature “fluffy” avatar - could drive higher engagement compared to standardised copy without the avatar.
My role:
Consumer Insights & Content Optimisation
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Aion Bank wanted to test whether personalised messaging - paired with its signature “fluffy” avatar - could drive higher engagement compared to standardised copy without the avatar.
Consumer Insights & Content Optimisation
Google Analytics · Hotjar · Qualtrics · Figma
About
Aion Bank wanted to test whether personalised messaging - paired with its signature “fluffy” avatar - could drive higher engagement compared to standardised copy without the avatar.
My role:
Consumer Insights & Content Optimisation
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Approach
Created and localised two landing page variants informed by initial interviews and behavioural insights. Ran an A/B test with 200+ participants (ages 25–49, BENELUX markets) to track click-through and engagement rates.
Approach
Created and localised two landing page variants informed by initial interviews and behavioural insights. Ran an A/B test with 200+ participants (ages 25–49, BENELUX markets) to track click-through and engagement rates.
Approach
Created and localised two landing page variants informed by initial interviews and behavioural insights. Ran an A/B test with 200+ participants (ages 25–49, BENELUX markets) to track click-through and engagement rates.
Outcome
The personalised avatar messaging significantly increased engagement, leading to its integration into Aion Bank’s brand identity and inspiring a broader personalised content strategy.
Outcome
The personalised avatar messaging significantly increased engagement, leading to its integration into Aion Bank’s brand identity and inspiring a broader personalised content strategy.
Outcome
The personalised avatar messaging significantly increased engagement, leading to its integration into Aion Bank’s brand identity and inspiring a broader personalised content strategy.