aion
Quantitative research for Aion, a new kind of bank powered by AI.
aion
Quantitative research for Aion, a new kind of bank powered by AI.
aion
Quantitative research for a new kind of bank, empowered by a.i.
About
Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.
My role:
UX Research
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.
UX Research
Google Analytics · Hotjar · Qualtrics · Figma
About
Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.
My role:
UX Research
Tools used:
Google Analytics · Hotjar · Qualtrics · Figma
Pre-experiment
Based on initial interviews, two versions of the landing page were designed for testing.
Pre-experiment
Based on initial interviews, two versions of the landing page were designed for testing.
Prep
Based on initial interviews, two versions of the landing page were designed for testing.
Research
We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.
Research
We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.
Research
We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.
Outcome
The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.
Outcome
The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.
Outcome
The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.