Ready
to collab

megi. portfolio

(2024)

aion

Quantitative research for Aion, a new kind of bank powered by AI.

aion

Quantitative research for Aion, a new kind of bank powered by AI.

aion

Quantitative research for a new kind of bank, empowered by a.i.

About

Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.

My role:

UX Research

Tools used:

Google Analytics · Hotjar · Qualtrics · Figma

Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.

UX Research

Google Analytics · Hotjar · Qualtrics · Figma

About

Aion Bank wanted to explore whether personalized messages, paired with their fluffy avatar, could capture more attention compared to standardised copy without the use of the avatar.

My role:

UX Research

Tools used:

Google Analytics · Hotjar · Qualtrics · Figma

Pre-experiment

Based on initial interviews, two versions of the landing page were designed for testing.

Pre-experiment

Based on initial interviews, two versions of the landing page were designed for testing.

Prep

Based on initial interviews, two versions of the landing page were designed for testing.

Research

We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.

Research

We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.

Research

We recruited over 200 participants, aged 25 to 49—within the target audience—for the upcoming experiment.

Outcome

The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.

Outcome

The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.

Outcome

The results showed that people preferred personalised messages featuring the fluffy avatar. As a result, the avatar was confidently integrated into the brand’s identity, with more attention given to developing personalised messages for those who followed the banner ad's CTA.