ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
ab inbev
Content Localisation & Optimisation for AB InBev Loyalty & Training App
About
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands—rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
My role:
Content Localisation & UX Optimisation
Tools used:
Confluence · Figma · Sketch · InVision · Zeplin · Smartling
About
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands—rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
My role:
Content Localisation & UX Optimisation
Tools used:
Confluence · Figma · Sketch · InVision · Zeplin · Smartling
AB InBev’s MyABI app serves bar, club, and restaurant owners across the UK, Belgium, and the Netherlands—rewarding users for scanning beer assortments and completing training challenges. My role was to optimise in-app copy for clarity, engagement, and conversion, while ensuring localisation accuracy across all three UK, Belgium and the Netherlands markets.
Content Localisation & UX Optimisation
Confluence · InVision · Zeplin · Smartling
TBWA UX Team <3
