adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
adidas UK
Multi-channel content delivery for adidas’ Faster Than campaign
About
To drive online sales, brand awareness, and digital engagement in London, adidas rolled out a major mobile-first campaign (CH1 & CH2) aimed at a culturally diverse audience. Campaign needed to feel fresh, locally relevant, and perfectly timed to cultural moments.
My role:
Content Localisation & QA
Tools used:
Confluence · Figma · Google Sheets
To drive online sales, brand awareness, and digital engagement in London, adidas rolled out a major mobile-first campaign (CH1 & CH2) aimed at a culturally diverse audience. Campaign needed to feel fresh, locally relevant, and perfectly timed to cultural moments.
Content Localisation & QA
Confluence · Figma · Google Sheets
About
To drive online sales, brand awareness, and digital engagement in London, adidas rolled out a major mobile-first campaign (CH1 & CH2) aimed at a culturally diverse audience. Campaign needed to feel fresh, locally relevant, and perfectly timed to cultural moments.
My role:
Content Localisation & QA
Tools used:
Confluence · Figma · Google Sheets
Approach
• Briefed creative teams (designers, copywriters, motion) on required assets for each campaign phase: CH1: Tease → Educate → Launch → Sustain CH2: Launch → Sustain • Used adidas’ master campaign tracker (Excel) to monitor asset progress, ensuring all deliverables were submitted OTIF for review and deployment - for 70 unique content categories (e.g., Homepage, Masthead, PDP, EDM, Paid Media Display) across CH1 and CH2. • Performed pre-launch content QA, checking for localisation accuracy, brand consistency, and mobile optimisation. • Managed the upload of final assets to adidas’ internal content library for distribution across .com, app, CRM, and paid media.
Approach
• Briefed creative teams (designers, copywriters, motion) on required assets for each campaign phase: CH1: Tease → Educate → Launch → Sustain CH2: Launch → Sustain • Used adidas’ master campaign tracker (Excel) to monitor asset progress, ensuring all deliverables were submitted OTIF for review and deployment - for 70 unique content categories (e.g., Homepage, Masthead, PDP, EDM, Paid Media Display) across CH1 and CH2. • Performed pre-launch content QA, checking for localisation accuracy, brand consistency, and mobile optimisation. • Managed the upload of final assets to adidas’ internal content library for distribution across .com, app, CRM, and paid media.
Approach
• Briefed creative teams (designers, copywriters, motion) on required assets for each campaign phase: CH1: Tease → Educate → Launch → Sustain CH2: Launch → Sustain • Used adidas’ master campaign tracker (Excel) to monitor asset progress, ensuring all deliverables were submitted OTIF for review and deployment - for 70 unique content categories (e.g., Homepage, Masthead, PDP, EDM, Paid Media Display) across CH1 and CH2. • Performed pre-launch content QA, checking for localisation accuracy, brand consistency, and mobile optimisation. • Managed the upload of final assets to adidas’ internal content library for distribution across .com, app, CRM, and paid media.
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign. • Supported one of the highest Net Promoter Score for adidas UK at the time (2020).
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign. • Supported one of the highest Net Promoter Score for adidas UK at the time (2020).
Outcome
• Contributed to a 22% uplift in online sales at adidas.co.uk during the campaign. • Supported one of the highest Net Promoter Score for adidas UK at the time (2020).
