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Rethinking chatcgpt

The analysis of the OpenAI tool that has revolutionised how we interact with information, transforming the way we think and work.

Rethinking chatcgpt

The analysis of the OpenAI tool that has revolutionised how we interact with information, transforming the way we think and work.

Rethinking chatcgpt

The analysis of the Open AI too that has recently changed the way in which we seek and interact with information.

About

ChatGPT is an AI chatbot designed to generate high-quality responses on a wide range of topics, making our daily lives more productive than ever. While its ability to engage in natural follow-up conversations has earned widespread appreciation, its intuitive UX/UI leaves room for improvement.

My role:

UX Research

Tools used:

Qualtrics · IBM SPSS

ChatGPT is an AI chatbot designed to generate high-quality responses on a wide range of topics, making our daily lives more productive than ever. While its ability to engage in natural follow-up conversations has earned widespread appreciation, its intuitive UX/UI leaves room for improvement.

UX Research

Qualtrics · IBM SPSS

About

ChatGPT is an AI chatbot designed to generate high-quality responses on a wide range of topics, making our daily lives more productive than ever. While its ability to engage in natural follow-up conversations has earned widespread appreciation, its intuitive UX/UI leaves room for improvement.

My role:

UX Research

Tools used:

Qualtrics · IBM SPSS

Objectives

1\\ Conduct UX research to identify issues and improve the overall user experience. 2\\ Redesign the ChatGPT interface to create a smoother, more seamless customer experience.

Objectives

1\\ Conduct UX research to identify issues and improve the overall user experience. 2\\ Redesign the ChatGPT interface to create a smoother, more seamless customer experience.

Objectives

1\\ Conduct UX research to identify issues and improve the overall user experience. 2\\ Redesign the ChatGPT interface to create a smoother, more seamless customer experience.

Research

The design process began with primary and secondary research to understand ChatGPT as a product, its competitive market, and its target users. Initial observations reveal that ChatGPT is ahead of its competitors and widely used by academic researchers, travel planners, copywriters, and debaters. However, various critiques suggest that users would benefit from an enhanced experience with additional features and an improved interface.

Research

The design process began with primary and secondary research to understand ChatGPT as a product, its competitive market, and its target users. Initial observations reveal that ChatGPT is ahead of its competitors and widely used by academic researchers, travel planners, copywriters, and debaters. However, various critiques suggest that users would benefit from an enhanced experience with additional features and an improved interface.

Research

The main competitors are: Microsoft’s DialoGPT, Facebook’s Blender, and Bing AI.

Research

The main competitors are: Microsoft’s DialoGPT, Facebook’s Blender, and Bing AI.

Research

The main competitors are: Microsoft’s DialoGPT, Facebook’s Blender, and Bing AI.

Competitive advantage of ChatGPT:

• Accessibility of the interface in both dark and light modes • Ability to handle long and complex conversations • Quick, accurate, and personalized responses

Competitive advantage of ChatGPT:

• Accessibility of the interface in both dark and light modes • Ability to handle long and complex conversations • Quick, accurate, and personalized responses

Competitive advantage of ChatGPT:

• Accessibility of the interface in both dark and light modes • Ability to handle long and complex conversations • Quick, accurate, and personalized responses

Competitive disadvantage of ChatGPT:

• Lack of voice search functionality • No option to select a conversation style at the start

Competitive disadvantage of ChatGPT:

• Lack of voice search functionality • No option to select a conversation style at the start

Competitive disadvantage of ChatGPT:

• Lack of voice search functionality • No option to select a conversation style at the start

User interviews

To better understand the user's viewpoint, 5 interviews and an online survey with 32 participants, distributed via a Qualtrics link, were conducted.

User interviews

To better understand the user's viewpoint, 5 interviews and an online survey with 32 participants, distributed via a Qualtrics link, were conducted.

User interviews

To better understand the user's viewpoint, 5 interviews and online survey with 30 participants were conducted.

What do you use it for?

What do you use it for?

What do you use it for?

Main findings

• Users tend to regenerate answers for a single question. • Users refer to previous chats but frequently give up and restart the chat due to the inconvenience of scrolling through and locating the chat among others. • TTo share results, users prefer screenshotting or manually copying and pasting the answer instead of using the "Copy to clipboard" icon suggested by ChatGPT. • Users find it frustrating to wait for ChatGPT to finish generating an answer, as they do not know exactly when it will be completed. • Users frequently ask similar questions and wish they could have predefined prompts, such as "make the following paragraph shorter…," to streamline their requests.

Main findings

• Users tend to regenerate answers for a single question. • Users refer to previous chats but frequently give up and restart the chat due to the inconvenience of scrolling through and locating the chat among others. • TTo share results, users prefer screenshotting or manually copying and pasting the answer instead of using the "Copy to clipboard" icon suggested by ChatGPT. • Users find it frustrating to wait for ChatGPT to finish generating an answer, as they do not know exactly when it will be completed. • Users frequently ask similar questions and wish they could have predefined prompts, such as "make the following paragraph shorter…," to streamline their requests.

Main findings

• Users tend to regenerate answers for a single question • Users refer to previous chats but oftentimes give up and re-start the chat with the same question as it is not comfortable for them to scroll and find the chat among others • To share the results, users opt for either screenshotting or manually copy-pasting the answer, rather than using the "Copy to clipboard" icon suggested by ChatGPT • Users find it annoying to be waiting for ChatGPT to finalise the answer as they do not know when exactly it will finish • Users mainly refer to ChatGPT for the same inquiries, therefore they wish they could simply have the beginnings of the question already typed up, such as "make the following paragraph shorter…"

User persona

Based on in-depth interviews and an online survey, the following user persona was created.

User persona

Based on in-depth interviews and an online survey, the following user persona was created.

User persona

Based on in-depth interviews and an online survey, the following user persona was created.

Heuristic evaluation

ChatGPT guarantees users access to desired information, but how effectively does it support the core task of keeping retrieved information readily accessible? To address this, a heuristic review of the chatbot's interface was conducted, revealing several usability issues. Here are key insights and recommendations for enhancing the user experience.

Heuristic evaluation

ChatGPT guarantees users access to desired information, but how effectively does it support the core task of keeping retrieved information readily accessible? To address this, a heuristic review of the chatbot's interface was conducted, revealing several usability issues. Here are key insights and recommendations for enhancing the user experience.

Heuristic evaluation

ChatGPT offers a guarantee of receiving desired information, but how well does it support the core task of always having retrieved information accessible?In order to answer this question, a heuristic review of the chatbot's interface was conducted which uncovered several usability issues. Here you can find critical insights and recommendations for improving the user journey.

Recognition rather than recall

The aim is to minimise user's cognitive load by limiting the amount of information, options and actions.

ISSUE

The homescreen shows a high load of information that is beneficial for future use only and lacks the context for the natural flow.

RECOMMENDATION

Relocate these pieces of information elsewhere in order to simplify user's initial interaction with the chatbot.

Recognition rather than recall

The aim is to minimise user's cognitive load by limiting the amount of information, options and actions.

ISSUE

The homescreen shows a high load of information that is beneficial for future use only and lacks the context for the natural flow.

RECOMMENDATION

Relocate these pieces of information elsewhere in order to simplify user's initial interaction with the chatbot.

Visibility of the system status

The aim is to clearly demonstrate the features that the chatbot has to offer.

ISSUE

Chatbot fails to demonstrate how to start new chat or find an exact previous chat.

It also fails to communicate that new questions cannot be sent while the response is generated, as the Send icon seems disabled.

RECOMMENDATION

Revisit and suggest icons that create a more intuitive experience.

Hypotheses

Some hypotheses were proposed before the user research, and two of them were confirmed.

Hypotheses

Some hypotheses were put forward prior to the user research, from which two were confirmed.

To better understand the user's viewpoint, 5 interviews and an online survey, distributed via Qualtrics link, with 32 participants were conducted.

Recognition rather than recall

The aim is to minimise user's cognitive load by limiting the amount of information, options and actions.

ISSUE

The homescreen shows a high load of information that is beneficial for future use only and lacks the context for the natural flow.

RECOMMENDATION

Relocate these pieces of information elsewhere in order to simplify user's initial interaction with the chatbot.

Visibility of the system status

The aim is to clearly demonstrate the features that the chatbot has to offer.

ISSUE

Chatbot fails to demonstrate how to start new chat or find an exact previous chat.

It also fails to communicate that new questions cannot be sent while the response is generated, as the Send icon seems disabled.

RECOMMENDATION

Revisit and suggest icons that create a more intuitive experience.

Hypotheses

Some hypotheses were put forward prior to the user research, from which two were confirmed.